The 2015 New Jersey Auto Retailers Unite Campaign is adding more dealer participants nearly every day. To date, nearly 150 dealerships have signed up to help the thousands of children with cancer and blood disorders served by The Valerie Fund.
This is a valuable Campaign that will help to elevate public opinion about the auto retail sector and showcase the value that neighborhood new car dealers bring to their community. This year, The Valerie Fund has obtained commitments from Advance Media (The Trenton Times, South Jersey Times, Express Times), Gannett Media (Asbury Park Press, Courier Post, Daily Record, Home News Tribune, Courier News), Bergen Record, Burlington County Times and the Philadelphia Inquirer to run ads and/or content periodically throughout the Campaign that will recognize dealers in the various markets.
There will also be billboards in all corners of the State, thanks to commitments from CBS Outdoor, Interstate Media and Clear Channel Outdoor. Additionally, there will be PSAs airing on radio (WCBS, WFAN), network (CBS) and cable television (Verizon FIOS, Comcast), as well as robust email and social media marketing. The marketing effort is valued at more than $1.2 million!
Another great benefit of this year’s fundraising effort is that participating dealers will receive contact information for each customer registering for the end-of-Campaign sweepstakes with a ticket from their store.
Some dealerships in South Jersey may consider The Valerie Fund a “North Jersey” charity, but participating dealerships can earmark their contributions specifically to the Children’s Hospital of Philadelphia (CHOP), New Jersey Section of Hematology/Oncology, Specialty Care Center in Voorhees, where The Valerie Fund operates a facility.
Participating dealers are asked only to:
¨Become a sponsor of the Campaign for only $750 per dealership rooftop.¨Commit to a $5 contribution to The Valerie Fund for every new and used vehicle sold between June 1, 2015 and October 31, 2015.¨Distribute raffle tickets (provided by The Valerie Fund) to any customer who test drives or purchases a vehicle from June 1, 2015 until September 14, 2015.
If you haven’t already done so, please fill out the Dealership Sponsorship Commitment Form attached to this NewsLetter and return it (with payment information) as soon as possible.
If you have any questions, please contact Brian Hughes at 609.883.5056, Ext. 315 ([email protected]), or Bunny Flanders of The Valerie Fund at 973.761.0422 ([email protected]). You can also visit the new Campaign website at http://www.njautoretailersunite.com.