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$ave Some Green When You GO GREEN!

Jan 02, 2013

It’s Quick, Inexpensive And

Worth Every Penny In Marketing Dollars

The New Jersey Green Automotive Repair Program (NJGARP) was created to encourage all automotive repair facilities to implement environmentally-friendly business practices and recognize those who meet certain requirements by certifying them as “green” businesses. Dozens of facilities around the State have gone through the relatively painless process. Like some of you reading this, they may have been initially scared at the length of the survey, thinking it would take them too much time to complete it. While the survey is detailed, much of the information it measures are things that a Dealer or Service Manager would know off the top of their head. There are a couple of items that might require a little research, but the hour or two it takes to go through the free self-assessment survey will be well-spent looking in every nook and cranny of your facility. The majority of facilities awarded certification thus far have been franchised new car and truck facilities (see attached listing of currently certified new car dealerships) and NJCAR wants to see more dealers achieve this honor, which can be used extensively in the dealers’ marketing. GREEN is “in” this year. It’s as easy as:1. Complete the free self-assessment survey. It doesn’t cost a dollar to see where your facility is strong and where it may need improvement to be certified as a “Green” facility.2. If you meet the point threshold for “green certification, send in your completed survey with a $275 application fee, which is applied toward your Review Fee if you are certified.3. An NJGARP representative will complete a brief, on-site review, working around YOUR schedule. If your facility passes, you pay your Review Fee (an additional $125 to $325, based on the number of service bays in the facility) and are officially certified. You’ll be added to the NJGARP Website of certified facilities, mirrored on the NJDEP Website and will receive a variety of marketing materials so you can make sure your current and prospective customers know you are a certified “green” facility. This is entirely optional but well worth the small expense.

For more information on NJGARP and the benefits of being certified “green,” visit the NJGARP Website at: