According to trade press reports, the National Highway Traffic Safety Administration (NHTSA) has recently proposed a new auto safety regulation that would, essentially, require rearview back-up cameras in all new cars, pick-ups and SUVs by 2014. The rule is intended to help prevent injuries or fatalities caused when drivers can’t see children hidden in the blind spot behind a vehicle. It is designed to give drivers a broader view as they back out of a parking spot or driveway. The proposal would begin to affect new vehicles built after September 2012 and would be phased in over the next four years, starting with 10% of new cars sold expected to comply with the mandate by September 2012; 40% by September 2013; and 100% by September 2014. The NHTSA estimates that the addition of rearview camera equipment would cost between $159 and $203 per vehicle, or $88 to $158 on vehicles already equipped with some sort of display screen.