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DCH Auto Group Launches Timely PSA Campaign

Sep 21, 2010

DCH Auto Group recently announced its latest teen safe driving public service campaign called “InTEXTicated.” The campaign, as the name suggests, spotlights the dangers of texting and driving. Students from DCH-sponsored Students Against Destructive Decisions (SADD) chapters had the opportunity to vote on the design for this campaign – all of which were also submitted by students from the SADD Chapters. The winning design will appear in print and outdoor advertising. The U.S. Department of Transportation reports drivers who use hand held devices are four times more likely to get into a serious crash and The Harvard Center of Risk Analysis estimates that cell phone activity contributes to 636,000 motor vehicle crashes, 330,000 injuries, and 2,600 fatalities, each year. Please join NJCAR in congratulating DCH Auto Group on this important and all-to-necessary campaign.