Privacy4Cars is now an endorsed provider for in-vehicle personal data deletion through NJ CAR, offering members preferential pricing on its award-winning, multi-patented AutoCleared™ solution to help them stay compliant with New Jersey’s Motor Vehicle Data Deletion Act and unlock new revenue.
The timing is critical. This New Jersey law took effect in January 2024, requiring dealers to offer to delete personal data in any vehicle taken for resale or lease, document the consumer’s choice, disclose fees and alternatives, and perform deletions to NIST standards if accepted. The New Jersey Division of Consumer Affairs recently sent warning letters to 3,000 dealers statewide, signaling that enforcement is imminent, with penalties starting at $500 for a first offense, and increasing to $1,000 for each subsequent violation.
Compliance can’t be done manually. With thousands of infotainment systems across makes, models, trims, and variants — asking staff to remember the correct deletion steps for every vehicle is unrealistic. Privacy4Cars has found that when dealers rely on manual compliance processes, 40–75% of vehicles listed as “data deleted” still contain customer personal data.
AutoCleared™ solves this. Using the Privacy4Cars app, staff scan the VIN, follow guided, NIST-compliant data deletion steps, and generate a Certificate of Deletion — typically in under 60 seconds. The solution automatically documents who performed each action and when, giving dealers the proof of compliance they need if regulators come calling.
This isn’t just about avoiding penalties. Dealers nationwide are turning vehicle privacy into a competitive advantage — capturing more trade-ins, building customer loyalty, and generating new revenue from a service customers genuinely value.
With over 3 million vehicles processed by leading automotive companies, AutoCleared™ transforms a compliance requirement into a true competitive differentiator.
- Get Compliant: Privacy4Cars can help dealers meet New Jersey Motor Vehicle Data Deletion Act requirements
- Get Your Competitive Advantage: Offering professional vehicle privacy services creates “wow” moments that build customer loyalty and drive satisfaction
- Open New Revenue Streams: The service presents a great opportunity to generate revenue by charging reasonable fees for valuable personal security and peace of mind
- Trust Proven Reliability: With over 3 million vehicles processed by leading automotive companies nationwide, the platform transforms a compliance requirement into a true competitive differentiator
To learn more about this critical service and how to get started, visit privacy4cars.com and contact Sherryl Nens, Head of US Dealership Sales at Privacy4Cars via email at [email protected] or by phone (949) 230-0713.