Today, NJ CAR launched a public relations campaign to promote the value of the 530+ franchised local dealerships in New Jersey.
NJ CAR has spent years demonstrating the value of the franchise system that delivers price competition, consumer protections, local accountability, and a statewide service and recall network that no direct-sales model can replicate.
NJ CAR has partnered with award-winning public relations firm Moxie Strategies to execute a public relations campaign aimed at ensuring policymakers and consumers hear a clear case for why franchise protections remain essential to competition, affordability, and accountability in New Jersey’s auto retail market.
We just launched the first of two phases in our campaign that clearly establishes the franchise model as the most affordable, consumer-friendly, and economically responsible vehicle distribution system. At a yet-to-be-determined future date, we will launch a second phase that highlights the risks of direct sales.
The campaign has a diverse paid media strategy tailored to reach our priority audiences on a variety of websites including LinkedIn, NJ Globe, BINJE, and more. NJ CAR will also promote the campaign on the Optimum cable network and on the Coalition’s own social media channels. We encourage dealers to share our posts, as well.
Check out our campaign landing page for more.
Click on the image below to watch the 30-second video featuring NJ CAR NextGen member Megan Long, from Long Auto Group
Check out the static ads we’re circulating throughout this campaign
