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More Than 100 Dealerships Have Already Signed Up For The 2015 New Jersey Auto Retailers Unite Campaign

May 13, 2015

The 2015 New Jersey Auto Retailers Unite Campaign is adding more dealer participants nearly every day. To date, more than 100 dealerships have signed up to help the thousands of children with cancer and blood disorders served by The Valerie Fund. This year’s Campaign is more affordable and will provide better education so participating dealers can take FULL advantage of the many benefits available to them.

Dealerships participating in the 2015 New Jersey Auto Retailers Unite Campaign will be supported by a massive marketing effort (valued at more than $1,000,000) that will include press releases, billboards, television and radio PSAs, email marketing, social media and more throughout the campaign. Already, the Campaign has garnered national and local media coverage. Participating dealers are asked only to:

¨Become a sponsor of the Campaign for only $750 per dealership rooftop.¨Commit to a $5 contribution to The Valerie Fund for every new and used vehicle sold between June 1, 2015 and October 31, 2015Distribute raffle tickets (provided by The Valerie Fund) to any customer who test drives or purchases a vehicle from June 1, 2015 until September 14, 2015.

This Campaign will benefit thousands of New Jersey children AND have a monumental public image impact that benefits the entire industry. Please return the attached Dealership Sponsorship Commitment Form (with payment information) as soon as possible.

If you have any questions, please contact Brian Hughes at 609.883.5056, Ext. 315 ([email protected]), or Bunny Flanders of The Valerie Fund at 973.761.0422 ([email protected]). You can also visit the new Campaign website at


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