PlugStar is a dealer accreditation and support program that helps drive electric vehicle (EV) sales, since it was designed BY dealers FOR dealers.
PlugStar’s EV certification program provides participants with in-depth EV sales training and support needed to help dealerships sell more EVs, close sales faster, and deliver the best customer experience. This certification course complements manufacturer-specific EV training.
Certification Benefits (Dependent on Certification Type)
- Customer EV leads, at no cost
- Ongoing phone and email support for dealership employees
- Featured listing on the PlugStar website
- Marketing materials to highlight your certification
- Access to PlugStar’s EV resources
Now Offering Two Training Options
In-Person Training
- Conveniently held at your dealership
- Dealerships must have at least 2 sales staff complete the training for the dealership to be eligible for any PlugStar certification level (e.g., Gold, Silver, Bronze)
NOTE: Each level has different criteria and corresponding benefits that come with them - Provides ongoing phone and email support for dealership employees and customers
- Marketing materials to highlight your certification
- Access to PlugStar’s EV resources
The cost for this certification type is $2,896, however, there are several $2,000 scholarships available. Scholarships are limited, so dealerships planning to participate in this particular program should contact Plug-In America as soon as possible in order to claim a scholarship.
Registration for in-person EV certification training can be completed on the Plug-In America website.
Virtual On-Demand Training
- Streamlined training that takes about 2 hours to complete
- Registrants can complete the training at their own pace
- Dealerships must have at least 2 sales staff complete the training in order for the dealership to be PlugStar Certified
- Multiple pricing options are available for budget flexibility
- 1 – 2 Employees to Certify: $390
- 61 – 100 Employees to Certify: $3,995
Registration for virtual on-demand EV certification training can be completed using the online PlugStar application.
If you have any questions, please feel free to contact NJ CAR’s Director of Communications Brian Hughes at [email protected] or Plug-In America’s Program Manager Ron Kim at [email protected]. To learn more about the PlugStar program, visit the Plug In America website for more information.