In just a few weeks, more than 50 dealerships have signed on to participate in the 2015 New Jersey Auto Retailers Unite Campaign to help the thousands of children with cancer and blood disorders served by The Valerie Fund. This year’s Campaign is more affordable and to will provide better education regarding how dealers can take FULL advantage of the many benefits available to them.
Participating dealerships will be supported by a massive marketing effort (valued at more than $1,000,000) that will include press releases, billboards, television and radio PSAs, email marketing, social media and more. Already the campaign has garnered coverage on nj.com, Auto Remarketing, and PR Newswire.
Details on the media support and other dealership benefits are contained in the attached Informational Packet. Participating dealers are asked only to:
¨Become a sponsor of the Campaign for only $750 per dealership rooftop.¨Commit to a $5 contribution to The Valerie Fund for every new and used vehicle sold between June 1, 2015 and October 31, 2015.¨Distribute raffle tickets (provided by The Valerie Fund) to any customer who test drives or purchases a vehicle from June 1, 2015 until September 14, 2015.
This Campaign will benefit thousands of New Jersey children AND have a monumental public image impact that benefits the entire industry. Please return the Dealership Sponsorship Commitment Form (with payment information) as soon as possible.
If you have any questions, please contact Brian Hughes at 609.883.5056, Ext. 315 ([email protected]), or Bunny Flanders of The Valerie Fund at 973.761.0422 ([email protected]). You can also visit the new Campaign website at http://www.njautoretailersunite.com.