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2015 New Jersey Auto Retailers Unite Campaign Underway

Mar 18, 2015

Please Return The Dealership Sponsorship Commitment Form

And Help Children With Cancer & Blood Disorders

The 2015 NewJersey Auto Retailers Unite Campaign is underway and more than a dozen dealerships have already signed up to help the thousands of children with cancer and blood disorders served by The Valerie Fund. This year’s Campaign has been modified to make the program more affordable and to provide better education to participating dealers on how to take FULL advantage of the many benefits available to them.How Do Dealers Benefit?The 2015 New Jersey Auto Retailers Unite Campaign will be supported by a massive marketing effort (valued at more than $1,000,000) that will include press releases, billboards, television and radio PSAs, email marketing, social media and more. Details on the media support and other dealership benefits are contained in the attached Informational Packet.What Is Expected From Participating Dealers?In order to participate, dealers must:

  • Become a sponsor of the NewJersey Auto Retailers Unite Campaign for only $750 per dealership rooftop.

  • Commit to a $5 contribution to The Valerie Fund for every new and used vehicle sold between June 1, 2015 and October 31, 2015.

  • Distribute raffle tickets (provided by The Valerie Fund) to any customer who test drives or purchases a vehicle from June 1, 2015 until September 14, 2015.

If all New Jersey dealerships get behind this Campaign, it will not only benefit thousands of NewJersey children, but can have a monumental public image impact that benefits the entire industry. Please return the Dealership Sponsorship Commitment Form (with payment information) as soon as possible. If you have any questions, please contact Brian Hughes at 609.883.5056, Ext. 315 ([email protected]), or BunnyFlanders of The Valerie Fund at 973.761.0422 ([email protected]). You can also visit the new Campaign website at