The 2015 New Jersey Auto Retailers Unite Campaign has already attracted nearly 150 dealership participants (almost one out of every three dealerships) to help the thousands of children with cancer and blood disorders served by The Valerie Fund. It’s not too late for your dealership to support the Campaign.
NJ CAR wants to get as many dealerships as possible to support the Campaign. If you haven’t already done so, please fill out the Dealership Sponsorship Commitment Form attached to this NewsLetter and return it (with payment information) as soon as possible. If you would like to discuss other ways of supporting the Campaign, please contact Bunny Flanders of The Valerie Fund at 973.761.0422 ([email protected]).
This is a valuable Campaign that will help to elevate public opinion about the auto retail sector and showcase the value that neighborhood new car dealers bring to their communities.
What Will Participating Dealers Get In Exchange For Their Support?
This year, The Valerie Fund has obtained commitments from newspapers throughout the State, including The Trenton Times, South Jersey Times, Express Times, Asbury Park Press, Courier Post, Daily Record, Home News Tribune, Courier News, Bergen Record, Burlington County Times and Philadelphia Inquirer to run ads or content throughout the Campaign. There will also be billboards in all corners of the State, thanks to commitments from three major outdoor advertising companies. Additionally, there will be PSAs airing on radio, network and cable television, as well as a robust email and social media marketing effort.
Another great benefit of this year’s fundraising effort is that participating dealers will receive contact information for each customer registering for the end-of-Campaign sweepstakes with a ticket from their store.
Participating Dealers Can Earmark Their Contributions
Some dealerships in South Jersey may consider The Valerie Fund a “North Jersey” charity, but participating dealerships in the southern part of the State can earmark their contributions specifically to the Children’s Hospital of Philadelphia (CHOP), New Jersey Section of Hematology/Oncology, Specialty Care Center in Voorhees, where The Valerie Fund operates a facility.
Participating dealers are asked only to:
¨Become a sponsor of the Campaign for only $750 per dealership rooftop.¨Commit to a $5 contribution to The Valerie Fund for every new and used vehicle sold between June 1, 2015 and October 31, 2015.¨Distribute raffle tickets (provided by The Valerie Fund) to any customer who test drives or purchases a vehicle from June 1, 2015 until September 14, 2015.